Saturday, May 2, 2009

Wine for the Millennial Generation

In case you didn't know, our generation, the Millennial Generation, or Gen Y, is a huge consumer of wine.  The only age demographic that consumes more wine than we do is the over 60 crowd.  It is important to note that this is mainly true for those Millennials who have already graduated from college.  The college subset of Millennials consumes more liquor and beer than wine.  This is because wine is often considered an elitist product, which leads me to the creation of this blog.  While researching popular wine groups, I found they were heavily slanted toward the more mature wine consuming demographic, particularly the group Twitter Taste Live, now Taste Live!  Wine is popular among Millennials for three reasons:
  • Wine is a social drink and Millennials are arguably the Social Generation
  • There is so much variety in wine and Millennials tend to be attracted to constant change: "What's new?" "What's hot?" and "What's different?"
  • And simply: Wine tastes good!
It is my hope that this blog and Twitter Feed helps 20 and 30 somethings connect with one another to share our common bond of love of wine and propensity for social networking for the pure FUN of it MINUS the snobby elitest crap.  I invite followers to share why they love wine, how they socialize with wine, where they are going to drink wine, and any tips about wine drinking and tasting.

P.S. Food posts are welcome too...

2 comments:

  1. Awesome! I would love to take part in this and see where it goes.

    Please let me know if you need any help!

    ReplyDelete